Why Red

Red is the new black.
Red can be used to grab attention and to get people to take action. It's a great colour to use when you want to create some excitement (like a for sale sign in your favourite shoe store). Plus, it can be used in conjunction with other warm colours to create a cheerful palette.

Red is hot.
Red can suggest speed combined with confidence and perhaps a dash
of danger. But a little bit of red goes a long way, so it needs to be used in moderation. This colour can stir up a range of emotions from passionate love to aggressive warfare. But there is no need to send up a red flag.
The only battle I'm interested in is reaching the consumer through various forms of media.

So the red carpet is rolled out to my portfolio. What are you waiting for?
A red letter day?